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This website spcontractors.co.uk had the following in the web site, "Welcome to S P Contractors building services." We analyzed that the webpage stated " Whether you are looking to self build your own home or extend the one you have we can help you achieve your dream home." It also stated " With a loft or dormer conversion, adding any extension to your home adds value as well as bringing additional space. Want to convert an unused garage into extra living space or add on a needed garage extension? For a free no obligation quotation. NEW and SELF BUILD HOMES. CALL US NOW ON 07802 742177. GET A FREE QUOTE! Recent New Build Homes." The header had self build as the highest ranking search term. It was followed by homes, building contractors, and leeds which isn't as ranked as highly as self build. The next words they used was loft conversions. home extensions was also included but could not be understood by web crawlers.